Progressive ideas can only thrive in an urban environment? Far from it! Horstmann Maschinenbau is the best proof that rural regions like the Münsterland can also produce innovation drivers. Maybe our success is the result of promoting the reconciliation of family and working life well before the term work-life balance became known in this country. Or because the immediate proximity to nature promotes creative thinking and mental balance in a very special way. However, we are not cut-off from urban life with nearby cities such as Münster and the Dutch town of Enschede, which are right on our doorstep. And the Ruhrgebiet is less than an hour’s drive away.